We hand pick the best products and place them into our collection so you can you to find what you need, make it yours, and love it long-term.


Find it

You should have easy access to the things that make your life better. Thankfully, locating useful and stylish products has never been easier. Grab a glass of wine and a comfy sweater and shop our collection of top-notch, founders choice products.

Buy It

Did you finally locate the one product that’s going to help you solve said problem? Once you’re head over heels for something, seal the deal by making it yours. Add the item to your cart purchase confidently with our secure checkout through Amazon.


Love It

Moments after purchase, your package is carefully assembled and shipped right to your doorstep. We work double time so you can unbox your goods and love it long-term.


We're on a mission to eliminate second guess shopping for good.




Joanne Hayes
CEO & Founder of Better Brighter Ideas Inc. 

I like to turn bright ideas into a collection of better products.

As a wife and working mother of three, I’m always on the lookout for products that make my life easier. However, I grew tired of consumer goods that made expensive promises and did little to enhance my quality of life. And aren’t you too? The products we purchase should heighten our efficiency and wellbeing, leaving us more time to do the things we love or making those activities more enjoyable.

That’s why I created Better Brighter Ideas, a collection of consumer goods that I’ve meticulously hand picked based on performance, functionality, and style. Because finding the products you love doesn’t have to be complicated. Simply locate your item, add it to your bag, and love it long-term.